The difference between marketing and Sales
Sales is a direct application of force.
Marketing is an indirect application of force.
Effective marketing answers to drive sales are already within the organization, but the right questions need to be asked.
You may already be spending money on marketing, but there is a need to map what is involved to produce more measurable sales.
http://www.onlinewbc.gov/docs/market/mk_sales_vs_mkt.html
Many people mistakenly think that selling and marketing are the
same–they aren't. You might already know that the marketing
process is broad and includes
all of the following:
- Discovering what product, service or idea customers want.
- Producing a product with the appropriate features and quality.
- Pricing the product correctly.
- Promoting the product; spreading the word about why customers should buy it.
- Selling and delivering the product into the hands of the customer.
Selling is
one activity of the entire marketing process.
Selling is the act of persuading or influencing a customer to buy
(actually exchange something of value for) a product or service.
Marketing activities support sales efforts. Actually, they are
usually the most significant force in stimulating sales. Oftentimes,
marketing activities (like the production of marketing materials
and catchy packaging) must occur before a sale can be made; they
sometimes follow the sale as well, to pave the way for future sales
and referrals.
